LOOKFANTASTIC x REDKEN BACKSTAGE LAB

Sketch concept development, 3d Design, and Rendered visualisation of LF x Redken backstage lab on Kensington high street.

Lookfantastic and Redken collaborated to create a backstage lab event in London, the event consisted of a various areas tailored to cater for different aspects of the backstage experience. Redken hair care experts analysed the hair of visitors to the event in order to prescribe them with a personalised haircare routine and product pack. Photo moments, breakout areas, custom graphics, product display areas and two bars all contributed to the event.